List Details

The critical element of the well designed direct mail program. Welcome to the Mother Ship. All of these consumers responded to a survey by answering detailed demographic, lifestyle, and psychographic questions in detail and mailing it back! In return, they are entered into a sweepstakes, and receive coupons, deals, discounts, and offers of great products and services from Americas top companies including yours! Check out these highly marketable categories keeping in mind these are only PARTIAL selections per category: DEMOGRAPHIC Age  Income Gender Home Owner   Renter Marital Status Occupation Presence of Children PETS Dog Cat AUTOMOTIVE  Year/Make/Model Vehicle Insurance Information Requested Insurance Renewal Month Plan to Buy SPORTS/RECREATION NASCAR Camping/Hiking Baseball Basketball Football Golf Hunting Biking Winter Sports Fishing TRAVEL/VACTION Own a Time Share  Own Vacation Property  Travel to Theme Parks  Frequent Flyer Casino Gambling  Cruise Ship  Foreign Travel  Time Share Travel READING Art Astrology Childrens Fashion Cooking Mystery Military Romance Science Fiction Sports DONORS Childrens Cultural  Environment Wildlife  Health Veterans Liberal Conservative MUSIC Christian Big Band  Country  Jazz  R & B Blues Rock  Alternative Easy Listening COLLECTIBLES Coins Die Cast Dolls Fine Arts Sports Figurines Stamps HOBBIES Bird Watching Gambling Cigar Smoking Cooking Crafts Crosswords Gardening Knitting/Needlework Photography Quilting Theatre Wine Woodwork CREDIT CARDS American Express  Discover Visa/Master Card  Retail Premium MAIL ORDER Apparel or clothing Books Books on tape Childrens products Clothing Cosmetics Food Products Garden seeds & bulbs Gifts Home furnishing Jewelry Magazines Mens big & tall clothing Others Plus size womens clothing Videos or DVDs Womens apparel size 22+ INVESTMENTS Investments: Own 401K plan Investments: Own 529 college savings plan Investments: Own Life insurance Investments: Own Mutual funds Investments: Own Other investments Investments: Own Real Estate Investments: Own Stocks or bonds Investments: Plan to buy 401K plan Investments: Plan to buy 529 college savings plan Investments: Plan to buy Life insurance Investments: Plan to buy Mutual funds Investments: Plan to buy Other investments Investments: Plan to buy Real Estate Investments: Plan to buy Stocks or bonds PLAN TO BUY Plan to buy Automatic dishwasher  Plan to buy Cable service for TV Plan to buy Carpet steam cleaner Plan to buy CD Player Plan to buy Cellular phone Plan to buy DVD Player Plan to buy Glass/ceramic cook top stove Plan to buy Horse Plan to buy Motorcycle Plan to buy RV Plan to buy Satellite dish Plan to buy Spa or hot tub Plan to buy Swimming pool Plan to buy VCR Plan to buy Video camcorder Plan to buy Video games system OWN Own Automatic dishwasher Own Cable service for TV Own Carpet steam cleaner Own CD Player Own Cellular phone Own DVD Player Own Glass/ceramic cook top stove Own Horse Own Motorcycle Own RV Own Satellite dish Own Spa or hot tub Own Swimming pool Own VCR Own Video camcorder Own Video games system COMPUTERS Own Computer-CD-ROM Own Home computer Own Internet Service - DSL/high speed Own Internet service Own Modem Plan to buy Computer-CD-ROM Plan to buy Home computer Plan to buy Internet Service -DSL/high speed Plan to buy Internet service Plan to buy Modem

Updated:

Quarterly

Sources:

Direct Response 100%