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Many businesses are prospecting older people much more actively – because there are so many of them, they are rapidly growing in number and many of them also have money to spend. Over 75% of American wealth is now owned by those over the age of 65 and most of them are women. Having a few really great lists of people who have purchased an anti-aging product, responded to a senior safety offer or bought from an infomercial, one cannot help but wonder, “What other products these people actually buy?” Enhanced by transactional data, we now can offer detailed shopping habits of people who have made purchases via retail shopping selectable by what they purchase and how they pay. Averages: Age 66+, 66% Female, 33% Male, Income $50-75k, 73% Homeowner, 63% Married

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